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Addison Interactive · 2021–Present Art Director / Creative Lead

Addison Interactive

Creative Direction Experiential Campaigns Social Content OOH Animation AI Workflows
Addison Interactive — Entertainment Campaigns hero
Project Overview

Lead creative strategy and production for global entertainment campaigns for clients including Netflix, Universal, Sony Pictures, Meta, and Amazon. Responsible for end-to-end visual execution across digital, social, and experiential marketing — integrating AI tools to drive performance and innovation.

01 Universal

Five Nights at Freddy's

Art direction, generator design, and shareable social content for the theatrical launch.

Art Direction Generator Design Social
Five Nights at Freddy's campaign
Five Nights at Freddy's — social asset
Five Nights at Freddy's — newspaper ad
02 Universal

Wicked

Creative direction, website design, and Shiz ID Generator for the global theatrical campaign.

Creative Direction Website Design ID Generator
Wicked — campaign GIF
Wicked — Shiz ID mobile capture
Wicked — My Shiz ID example
03 Netflix

Beverly Hills Cop: Axel F

Creative direction and website generator design for the Netflix theatrical campaign.

Creative Direction Website Generator Design
Beverly Hills Cop: Axel F — banner
Beverly Hills Cop: Axel F — website screenshot
04 Amazon Prime Video

Cordially Invited

Creative direction, website design, and marketing web assets for the Amazon Prime launch.

Creative Direction Website Design Marketing
Cordially Invited — site comp
Cordially Invited — web assets screenshot
05 Universal

M3GAN

Animated social bot, art direction, and viral social content campaign. The M3GAN Instagram bot became a viral marketing moment featured on CinemaBlend.

Animated Bot Art Direction Social Content
M3GAN — campaign banner
M3GAN — Instagram bot screenshot
06 Universal

Violent Night

Art direction and social content for the holiday theatrical campaign.

Art Direction Social Content
Violent Night — Do You Believe in Santa comp
Violent Night — Naughty List
Violent Night — Nice List
07 Amazon

Fallout

Integrated campaign and brand design for the Amazon Prime Video series launch.

Integrated Campaign Brand Design
Fallout Series Launch
08 Warner Bros

Beetlejuice Beetlejuice

Campaign design and key art direction for the Warner Bros theatrical release.

Campaign Design Key Art
Beetlejuice Beetlejuice — campaign
Open to New Work

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